Project: Design the Information Architecture for new online retail site.
Problem: Identify underserved markets and determine how the site might be built around their needs.
Solution: Define the needs of the underserved markets through user interviews, persona development and tree test analysis. Develop a site structure that addresses those needs.
Methods: User interviews, audience profile definition, persona development, click-test analysis, tree-jack analysis, IA design, wireframe development.
Project: Evaluate the existing Course Registration Site & propose design tenets based on user needs.
Problem: Students dislike using the current site. They experience repeated errors that then have to be fixed by the advising offices.
Solution: Conduct evaluations, define user needs through persona development and create design tenets that meet users’ needs.
Methods: Heuristic evaluation, persona generation, define design tenets.