Opportunities from challenge
I am Alesha Arp, senior user experience researcher and strategist.
Insights I draw from quantitative and qualitative discovery elevate the design of digital and physical products, processes, and places.
I inspire cross-functional teammates to architect human-centered solutions to complex problems.
I am inspired to design human-centered, ethical, scalable, marketable, impactful solutions to sticky problems.
I have inspired teams and organizations to become stronger and more focused. I've developed processes and tools that elevate the contributions design and product teams make to the overall customer experience. I've inspired siloed divisions to join together to achieve common goals.
I share my experience and expertise widely through articles and blog posts, workshops and presentations, interviews and podcasts, mentoring and volunteering.
Each gallery below offers work samples and a brief description of the project. Click the center of the image to view larger.
Gaming Environment with Wide Appeal
Project: Design a gaming environment to appeal to pre-kindergarten through middle-school students without deviating from rigorous educational focus and program efficacy.
Problem: Content across grade levels must have consistent environment to allow for learning differentiation. (Differentiation example: sixth grade student might play third grade game to fill a learning gap.)
Solution: Working in rapid design iterations with artists and animators we tested 56 environment designs and 21 character designs inside of a few weeks. Field test Wednesday, insights Thursday, iterate by Tuesday morning, design the test, repeat.
Methods: User interviews, surveys, quantitative scoring, insights analysis, design charrettes, stakeholder interviews, constructive critique
Publication: How User Feedback Helps Shape ST Math Updates
Redesign of Digital Platform
Project: Redesign platform for automotive technology leader. Begin with flagship product and create user-centered foundation for entire platform.
Problem: Current system was functionally very rich, but the out-of-date style met with push back as users’ expectations of user interfaces kept pace with responsive technologies.
Solution: Conducted extensive UX Research to discover users’ needs, expectations and preferences. Aligned these to development timelines and business goals.
Methods: User observation, information architecture (IA) evaluation and redesign, user interviews, workflow and process mapping and streamlining, empathic persona development, prototype usability testing, rapid design validation testing
Publication: UXmatters.com article July 2016
User Journey Study
Project: Research to open opportunities into a new specialty area for the firm.
Problem: The firm was presented with an RFP for a new project in a closely related discipline, but one they had not yet serviced. The goals were to answer the RFP, to be invited to interview and to win the project.
Solution: Reviewed prior related project work, drew parallels with relevant detail and made it to the next round. Demonstrated significant knowledge of this specialty discipline, common user needs and concerns, and how the firm’s prior project work could be applied to win the project. Project stakeholders connected to our user-centered focus and we won the project.
Methods: Competitive analysis, secondary user-research, process mapping, on-site observation, design charrettes, presentation to project stakeholders