Each gallery below offers work samples and a brief description of the project. Click the center of the image to view larger.
Project: Conduct usability study to identify usability issues affecting low usage rates of online ordering site.
Problem: Pizzeria is experiencing low usage rates of their online ordering site. The problem does not appear to lie with marketing and advertising of the service. Determine why customers are reverting to the telephone ordering.
Solution: Conduct usability study. Discover usability issues. Recommend next steps.
Methods: Screener creation, usability test planning, script generation, usability testing, analysis and evaluation, recommendations
Alesha Arp creates opportunities out of challenges by applying user experience research and strategic design thinking to business problems.
Whether she’s working on a company’s product, process, service, or space, Alesha employs strategic design thinking and user experience research to capitalize on design opportunities. Her work has contributed to the improved design of:
Business Processes, Team Collaboration, Brand Messaging, and Cross-Functional Workflows
Digital Interfaces and Functionality for Web, Mobile, Voice, Cloud, and iOS Apps
Physical Space Planning, Workplace Utilization, Wayfinding, and Functional Program Validation
Information Architecture, Content Strategy, Content Governance, Style Guides and Message Architecture
Alesha brings user-centered, strategic design thinking to each challenge, and helps companies improve user experience design in alignment with business goals. Alesha listens carefully to what is spoken and looks for what is unspoken to help build consensus among stakeholders and project team members. Her enthusiasm for user-centered design is quickly evident and easily shared. She would love to talk with you about your business and perhaps contribute her skills to its ongoing success. Email, call, or find her on LinkedIn or Twitter.
Project: Determine the correlation between users’ perceptions of and satisfaction with voice command technologies.
Problem: Confirm or contest the hypothesis that users’ perceptions and expectations of voice command technologies has a correlated impact on their satisfaction with and adoption of voice interfaces.
Solution: Conduct a multi-phase user research study to discover how users' perceptions affect their satisfaction level with Voice Command Technology
Methods: Literature review, user observation, user interviews, diary study, user surveys, results analysis, video analysis, video highlight selection and production, graduate research approval and acceptance, mainstream publication of findings
Publication: UXmatters.com article June 2015
Voice Interface - Perception vs Satisfaction
Project: Redesign platform for Automotive Technology Leader. Begin with flagship product and create user-centered foundation for entire platform.
Problem: The current system is functionally very rich, but the out-of-date style is meeting with push back as users’ expectations of user interfaces keeps pace with responsive technologies.
Solution: Conduct extensive UX Research to discover users’ needs, expectations and preferences. Align these to development timelines and business goals.
Methods: User observation, information architecture (IA) evaluation and redesign, user interviews, workflow and process mapping and streamlining, empathic persona development, prototype usability testing, rapid design validation testing
Publication: UXmatters.com article July 2016
Redesign of Digital Platform
Project: Update a text-heavy, older styled website for online readability and better delivery of brand message.
Problem: The current website was built in the early 2000’s and all updates were built upon the original styling. Content was primarily text. IA was layers deep. Analytics showed very few views beyond the highest level pages.
Solution: Define message architecture and style guide. Wireframe in response to team’s ideas and ideate until a design is agreed upon. Design graphic elements to replace text and wrangle content and implement system of content governance. Support site build.
Methods: Message architecture, style guide, and persona development, content audit, content strategy, content governance, site blueprint and site mapping, wireframing, sketching and ideation
Site Redesign & Brand Update
Project: Workplace utilization study focused on use of shared space.
Problem: Company needed to know their utilization of shared spaces including conference rooms, break rooms, and hoteling spaces.
Solution: Data showed under-utilization of large conference space and a greater need for small meeting rooms and/or hoteling stations. Company was able to reallocate space thereby reducing their monthly capital outlay while providing employees the spaces they needed to work collaboratively and efficiently.
Methods: Workplace utilization research, stakeholder interviews, targeted activity analysis, data analysis, data visualization
Workplace Utilization Project
Project: Research to open opportunities into a new specialty area for the firm.
Problem: The firm was presented with an RFP for a new project in a closely related discipline, but one they had not yet serviced. The goals were to answer the RFP, to be invited to interview and to win the project.
Solution: Reviewed prior related project work, drew parallels with relevant detail and made it to the next round. Demonstrated significant knowledge of this specialty discipline, common user needs and concerns, and how the firm’s prior project work could be applied to win the project. Project stakeholders connected to our user-centered focus and we won the project.
Methods: Competitive analysis, secondary user-research, process mapping, on-site observation, design charrettes, presentation to project stakeholders
User Journey Study
Project: Determine the viability of adapting existing built space for use as a medical treatment facility.
Problem: Determine whether or not a building scheduled for demolition could be re-purposed. Included both the physical and functional program needs.
Solution: Conducted site visits and user interviews in similar facilities within the county. Validated necessary “staff to patient” and “service area to patient” ratios. Working collaboratively with designer and medical planner, (for code requirements,) defined the functional program and presented plan options for consideration to client and county project stakeholders
Methods: User interviews, site observations, job shadowing, stakeholder interviews, programmatic research, iterative design
Viability Study for Redesign
Usability Study Addressing Site Usage
Project: Conduct User Research to address Hotelier’s business goals for in-app and online performance.
Link to interview Highlights
Problem: Customers are starting the reservation process by searching for available rooms, but abandoning the process before completing their reservation. Hotelier wants to understand customer behaviors.
Solution: Conduct user research, including user interviews, to better understand customers’ behaviors. Present findings and recommend next steps.
Methods: User interviews, analysis, and presentation, including highlight video production
Usability Study into Customer Behavior
Project: Develop a content strategy for the redesign of the KSU Student Life website based upon user needs.
Problem: The current site is not designed for today’s on-the-go mobile user. Content is not written for easy online readability. Critical content is not easily accessed.
Solution: Define user needs through in depth user interviews and empathic persona development. Develop Message Architecture and Style Guide to guide site re-design.
Methods: User Interviews, empathic persona development, attribute sort, message architecture and style guide development.